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The Unconventionalists/Launch A Successful Podcast From Scratch
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Launch A Successful Podcast From Scratch

The only course you'll ever need to start a world-class podcast from scratch.
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Ready, Steady, Podcast.

Learn everything you need to plan, launch and grow a world-class podcast from scratch.

Chris Guillebeau, NYT Best-Selling Author and Host of Side Hustle School Podcast

"Don't miss this 'crash course in podcasting' by my friend Mark!"

Contents

Welcome

Welcome to your online course!

Make sure to watch the welcome video and download your workbook and Podcast Canvas™ before getting started. I can't wait for you to dive in!

- Mark
Welcome To Your Course
The Unconventionalists Podcast Workbook
The Podcast Canvas - By Mark Leruste - The Unconventionalists - All Rights Reserved.pdf

Module 1: Podcasting Basics

Learn how to make the most of this course (and your podcast), meet your instructor and identify what’s actually holding you back from launching your podcast.
The Course Agenda
About Your Instructor
Graduate Success Stories
Preview
The Power of Podcasting
Preview
Debunking Common Podcasting Myths

Module 2: Laying The Foundations

Nail down exactly what your show is about, who it's for and come up with a powerful and memorable title that people will love.
Defining The Concept of Your Show
Diving Deeper Into Show Concepts (Q&A)
Find Your Audience
Diving Deeper Into Audiences (Q&A)
Picking Your Podcast Genre
Coming Up With A Memorable Title
Diving Deeper Into Podcast Titles (Q&A)

Module 3: Podcasting Logistics

Sort out the details for your show that most podcasters gloss over and get answers to live participant questions from the first three modules.  
Picking A Schedule For Your Show
Diving Deeper Into The Schedule of Your Show (Q&A)
How Long Should Your Podcast Be
Q&A For Modules 1-3

Module 4: Podcasting Gear

Learn about all of the different gear and tools and which ones are the best for YOUR podcast and your budget.

Click here to access the Ultimate Gear Guide so you can select and purchase the right gear for you!
Your Podcast Gear Guide
Diving Deeper Into Podcasting Gear (Q&A)
Do's & Don'ts of Podcasting
Microphone Reviews
Picking The Right Headphones

Module 5: Post-Production

See exactly how to edit and post-produce your show to look and sound professional from the start.
Editing Your Podcast (Intro)
Editing Your Podcast (Tutorial)
Designing Your Podcast Thumbnail
Finding License Free Music For Your Show

Module 6: Hosting & Distribution

Learn how to get your show on all the big platforms like Apple Podcasts, Spotify and Stitcher, and how to give yourself the best chance at reaching the top of the their respective charts.
Getting Your Podcast on Apple Podcasts
Exploring Anchor
Podcast Analytics
Cracking Apple Podcasts
Case Study on Kobi Omenaka

Module 7: Promotion & Growth

Discover how to grow your audience and spread the word about your show like wildfire.
Your Intro Jingle
Diving Deeper Into Your Intro Jingle (Q&A)
Creating Great Content
Promoting Your Show
Building Your Email List
The Unconventionalists's Podcast Competition

Module 8: Monetisation

Uncover the hidden truths about turning your podcast into a money making machine.
Sponsors & Partners
Podcast Ad (Intro)
Podcast Ad (VivoLife Example)

Module 9: Interviewing Guests

Learn the skills needed for a great interview and see how to apply these skills in an actual interview recorded for The Unconventionalists podcast with James Wilks, Producer of the #1 iTunes documentary "The Game Changers".
Finding Great Guests
The Secret To Great Interviews
Bonus interview with James Wilks, Producer of "The Game Changers" documentary

Module 10: Final Advice, Resources & Insights

This bonus module provides you with additional resources and insights to help give you an extra push as you prepare to launch your successful podcast!
You Are Ready To Fly
Additional Resources & Support
This Is The Sign You've Been Waiting For
Congratulations!

Stop talking, start podcasting.

Listen to Rebecca Godfrey, host of The Leadership Vaccine podcast, share how Mark’s crash course helped her turn a crazy idea into a powerful movement.
"Mark delivers an incredibly informative programme in which you can arrive clueless, and leave feeling ready to tackle the world!"

Jamie Day, Host of "Man Talk"

Meet Your Course Leader

Mark Leruste

@markleruste

As a storytelling, leadership and communications expert, best-selling author of Glow in the Dark (recently shortlisted for a Business Book Awards), proud dyslexic thinker and award-winning host of The Unconventionalists® podcast, Mark Leruste is on a mission to help one million entrepreneurs and business leaders impact the world with their story and play a bigger game.

Over the years Mark has been featured in The Wall Street Journal, The Guardian, Forbes, The Sunday Telegraph, and his TEDx Talk "What They Don't Tell You About Entrepreneurship" reached more than 1.2million views online and was listed as the #1 TED talk every entrepreneur should watch by Steven Bartlett (host of The Diary of a CEO podcast).

Mark previously served as Country Manager at the Movember Foundation, where he helped raise €2.8 million for men’s health and inspired 110,000 fundraisers to take part, winning multiple awards along the way.  To find out more visit www.markleruste.com.
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