• £497

Own Your Story™

  • Course
  • 13 Lessons

Learn how to harness the power of your story to raise your profile and grow your business 🔥

If you knew how powerful your story was, you wouldn't be sitting on it.

Success Stories:

“For anyone I haven’t told (and I talk about this a lot) working with Mark to unlock my own story in order to write my book was one of the best decisions I ever made.”
“Mark helped me experience the liberation of unpacking my own story and I've seen the results in my own life and business. It's inspiring that he now gives these tools away that will benefit anyone immensely.”
“Mark took me on this incredible journey of transformation and self-discovery and made me believe in my story and in myself.”

Let's face it, without a story that hooks people you'll always struggle to stand out.

Stop being the best kept secret and instead learn a simple formula for telling your story in a way that draws people in and gets them excited about the work you're doing.

Case Study:

Nikki Butler

Would you like to:


  • Walk into any room, step on to any stage or be interviewed on any podcast, and confidently, powerfully and succinctly introduce yourself to make a lasting impression

  • Share your personal story with confidence in any business or professional context

  • Be yourself in public without worrying about what other people think

  • Share a captivating story that gets your ideal clients queuing up to work with you (in less than 5-minutes)

  • Grow your platform on social media (and actually enjoy the process)

  • Build trust with your audience and empower them to share your story on your behalf

  • Start positioning yourself as a thought leader in your industry and be authentically and genuinely invited at speaking engagements because people respect and value your knowledge and connect with your message


If you answered yes to any of the above then you’ll be happy to know that I’m bringing my bestselling book “Glow in the Dark” (Hachette UK) - winner of a Business Book Awards - to life by putting together a brand new practical course for business leaders, CEOs and founders who are ready to raise their profile, level up their business and impact the world with their message. 

Own Your Story™ is designed for six and seven figure founders and CEOs who want to effortlessly attract the best opportunities in their industry without the need to pretend to be someone they’re not.

"Personal storytelling is a powerful way to build a truly meaningful connection with others. 
Mark Leruste provides a brilliant and compassionate guide to connecting with your authentic self and finding the courage to share your personal story in a way that will inspire others into action. 
His advice is practical and compelling.”

Scott Harrison

CEO & Founder of charity : water

You can change the world just by sharing your story.

Watch Trailer

There is a story inside of you waiting to be told.

What is involved in the Own Your Story™ Programme?


Learn The Secret Story Formula 

Understand the art and science behind storytelling, and use these tested principles to raise your profile, boost your sales, marketing and business performance and have your ideal clients or top talent line up asking to work with you or for you. 


Supercharge Your Confidence 

Gain the clarity you seek and unlock yourself from the paralysing grasp of impostor syndrome by using the Spotlight Reframing process so you can finally keep self-doubt at bay. Adopt a new paradigm to transform your business, and let go of any mental blockages you may have. In short, kiss your insecurities goodbye.


Uncover the hidden value in Your Life's Journey

Take the time and dive deep into your life’s journey: your personal and professional ups and downs. Unravel it all, and gain an outsider’s perspective. Find the key life events and stories that have shaped you into the leader you are today. Through this process, you’ll connect the dots and discover why you do what you do. Furthermore, you will get the power to link your story to your business to make people pay attention and care about what you have to say, sell or share.

How long is the programme and what do we get?

Although the programme is built as an 8 weeks accelerator, since it's online, you can go at your own pace.

Here is a list of the things that are included: 

  • Access to the Own Your Story™ online accelerator programme 

  • Proven frameworks, templates and systems to help you unleash your story

  • Lifetime access to all of the content and frameworks 

  • 15% discount to Mark Leruste's private 1-to-1 coaching session (optional)


Remember, you’ll join a movement of fellow mission-driven entrepreneurs, founders, CEOs and thought leaders who are turning their stories into powerful assets that get noticed. 

"Having worked with top performing CEOs and founders over the last seven years, one thing I’ve learned is that being the best in your field doesn’t mean you know how to put yourself out there in the world authentically."

Mark Leruste, Creator of Own Your Story™

Here is how it will work.

Once per week, you will get access to a video and lesson to help you implement a specific strategy from the Own Your Story™ playbook which can be completed at your own pace.

You will have all of the tools, resources and frameworks to help you unpack, own and share the most valuable parts of your story in the most compelling way.

Keep Glowing

Listen to the likes of Dr Rupy Aujla, Vanessa Belleau, Gian Power, Ben Comber and Donna O'Toole talk about Glow in the Dark.

What's Included:

Welcome 👋

Welcome to Own Your Story™ ! In this section you'll find all the information you need to set yourself up for success and know what to look out for to avoid common mistakes so you can go through this programme and graduate with flying colours.

Welcome

Module One: The Power of Storytelling 💪

Learn why throughout history people have been paying attention to stories more than anything else in the world.

Module One: The Power of Stories

Module Two: Bust Your Fears 🚜

Feel confident your story matters and let go of any self-doubt and insecurities that may get in your way. It's time to embrace courageous vulnerability.

Module Two: Bust Your Fears

Module Three: Source Your Story 🔦

Learn to source and unpack your story as it’s the most powerful and magnetic tool you possess to connect to your ideal audience.

Module Three - Source Your Story

Module Four: Shape Your Story 🛠️

Learn how to take any anecdote and turn it into a powerful lesson people will emotionally connect with and remember thanks to the powerful "3-Cs™" formula.

Module Four - Shape Your Story

Module Five: Sharpen Your Story 🪄

Learn how to sharpen your story in a way that relates to your client’s challenges and goals to create the impact you want.

Module Five - Sharpen Your Story

Module Six: Share Your Story 📢

Broadcast your personal story in public to impact the world and spread your message like wildfire.

Module Six - Share Your Story

Additional Resources  📝

Want to dive deeper and get get even more insights in how to turn your story into a powerful message and movement? Here you will find a selection of resources from articles to podcast that you can listen or read.

Podcasts & Videos 🎧
Talks 🎤
Books 📚
Articles 📰

Case Studies

Get a glimpse at the impact of some of the graduates of "Own Your Story"

Case Study #1: Daniel Costa Gil on the Impact of Own Your Story
Case Study #1: Daniel Costa Gil on Launching Mission 32

Meet Your Course Leader

Mark Leruste

@markleruste

As a storytelling, leadership and communications expert, best-selling author of Glow in the Dark (winner of a Business Book Awards), proud dyslexic thinker and award-winning host of The Unconventionalists® podcast, Mark Leruste is on a mission to help one million entrepreneurs and business leaders impact the world with their story.

Over the years Mark has been featured in The Wall Street Journal, The Guardian, Forbes, The Sunday Telegraph, and his TEDx Talk "What They Don't Tell You About Entrepreneurship" reached more than 1.2million views online and was listed as the #1 TED talk every entrepreneur should watch by Steven Bartlett (host of The Diary of a CEO podcast) on LinkedIn.

Mark previously served as Country Manager at the Movember Foundation, where he helped raise €2.8 million for men’s health and inspired 110,000 fundraisers to take part, winning multiple awards along the way. 

To find out more visit www.markleruste.com.

Frequently asked questions

You’ve got questions. We’ve got answers.

Will this work for me?

I have tried and tested these strategies in my own business and with hundreds of entrepreneurs and business owners. From CEOs to startup founders, speakers to business leaders, what I’ve learned is that everyone has a story to tell and anyone can learn how to become a better storyteller. If you are a service-based business owner and leader and you have an important message or mission to share, this programme will work for you. Having said that, it’s important to be clear who this is NOT for. If you don’t have an established business and are just starting your business, this is not for you. If you aren’t willing to take action or implement the system, then this isn’t going to work for you.


Have you tested this programme with anyone before?

Yes, and the results speak for themselves. Previous clients have delivered TEDx talks with millions of views, won major awards, raised seven figures for their startup and were featured on national television. Look at the testimonials listed above, or learn more about the stories (and results!) of those who went before you by reading some case studies and testimonials here: https://theunconventionalists.com/case-studies

What if I can't make all the calls?

All of the calls will be recorded and uploaded to our online portal typically within 48 hours, which you will have lifetime access to. That means that even if you miss a call, you can still access all of the strategies and questions. You will also have access to our private Slack group where you can ask for help and support.

Will there be another chance to join if I can’t make this intake?

At the moment, I have no plans to launch this programme again at this price and in its current format. This isn’t a big money maker for me and it isn’t sustainable for me to offer this level of personalised support at this price.