Newsletter - Key Learning Points + Homework

#1 Focus on your audience
As you now know, the power is on putting your attention and focus on the community, audience or clients you're trying to reach and serve. By switching you attention you will have a better chance at getting out of you own way. 

  • 👉Ask yourself: Have you identified a group of people or individuals that you would like to reach? If so, make them your central focus point, not you and see how that helps you to show up more consistently online and offline.

#2 Invite people to experience more
Not everyone is going to want to find out more about you, but some will. So make it easy for them to connect with you by inviting them to explore or check out your products, services with a clear CTA.

  • 👉Ask yourself: Do you have a clear call to action you can share with people when you are showing up online? Be it on Instagram, LinkedIn or Twitter? 
 
#3 The power of live events 
No matter what people say, nothing beats in-person interactions with your community and audience. It enables you to get a feel for what is needed and hear direct feedback on what works and what doesn't.

  • 👉Ask yourself: What sort of live event could you organise to meet and greet your community in person? 
 
#4 Create products that people actually want
Instead of wasting time, energy and resources trying to figure out what people want, ask them! Be it at your live events or online get curious as to what people need and want. Then go create the solutions for them and invite to experience them.

  • 👉Ask yourself: Are you spending all your time trying to figure out what your clients want? Or are you actively trying to find out from your community what they actually need?
 
#5 You never know who is in the room
As Mark Leruste often says, "raising your profile doesn't guarantee you business, it guarantees you attention". Although nothing is guaranteed in life or business, one thing for sure is if you keep showing up and serving consistently, eventually someone in the room is going to notice and pay attention. It may not be immediately, but it will happen. 

  • 👉Ask yourself: Are you keeping an open mind as to who may be in the room? Or who someone in the room may know? Remember, it's not always in the now that the magic happens. It can take a little while.
 
#6 Find your flow 
The key is to find what enables you to get into a flow state. So whether that's Instagram, Twitter, LinkedIn, SnapChat, TikTok, YouTube, Podcasting or a newsletter, find what helps you get a in state of flow.

  • 👉Ask yourself: Before you rule out all the options, have you paid attention to what puts you in a state of flow so you can experience an elevated state of productivity? 
 
#7 Preparation is key
If you struggle with stress or anxiety around speaking in public, a good tip is to have your first three minutes of your talk prepared and locked down. Another tip is to make sure you have the last few minutes of your talk prepared too. This gives you more room to wiggle in the middle.

  • 👉Ask yourself: How can you switch from overwhelmed to excited? Think of the first and last few minutes of your talk and make sure to prepare them ahead of time.
 
#8 You learn from testing, not thinking
This isn't rocket science and yet so many people neglect this aspect of the process. Don’t over think things too much, instead, just try things out. Adopt a growth mindset and experiment with things to see what sticks, and what doesn't.

  • 👉Ask yourself: What is a project you've been overthinking for too long that you'd like to pull the trigger on? What if you saw it as an experiment instead of something set in stone? Go do that.
 
#9 You need to commit
Everyone will have different motivations to do things. But one thing is for sure, if you have skin in the game you are more likely to commit. Find what that is. 

  • 👉Ask yourself: What helps you stay motivated? Find something that can help you going when the tough gets tougher. Is it a reward? Write it down and commit. 

Homework


If you haven't started a newsletter, start one. Even if you only have one person on their. And keep growing. Treat every single one of your community as special and show up consistently. Give it a go and see how you get along, then report back on what you've learned after 90 days of weekly emailing.